Url shortening can be quite helpful in micro blogging services like twitter & status updates which have word limits, so a url can be added alongwith your status or tweet of appropriate length.
Although other services like twitterfeed & some plugins have been in quite use, but when it comes to google, we all its speed & security & moreover the trust we hold on google.
Goo.gl, integrated with feedburner’s socialize can be used to tweet your posts instantly without going to your twitter’s account & remembering long url’s.

If you are a blogger & have a feedburner’s account, just go to ‘socialize’ feature under the publicize tab. Here add your twitter account(s) & then click save settings. You may also customize the look of your tweets there. There is a filter option which allows you to select all or only selected posts to be tweeted.
Now, you just post & feedburner will do the rest. It is an open challenge of google to the biggest url shortening service bit.ly which serves over 3 quaters of all the shortened url’s tweeted at twitter.
Lets see Goo.gl will win minds of people or not.
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