This is a guest post by Ravinder Sahu
Does your content have a trigger? According to marketing experts like Jonah Berger, your content is more likely to spread like wild fire if it’s positive. That might be the trigger you need to create share-worthy content to market your brand or organization. Positive content might make people feel good, might surprise them in a pleasant way, and it might entertain them. It’s not the only trigger that can make your content go viral, but it’s a great place to start.
There are also other triggers to consider and The Six Insider’s Secrets of Contagious Content infographic spells them out. Use this infographic as a handy reference to help you create and assess your company’s content. Other elements that might become the hook your content needs to snag shares include informative hooks that teach something or other emotional triggers that has wow factor.
Naturally you’ll want to pay close attention to the content’s length, its emotional hot buttons, and topic popularity. By linking your products or brand to contagious content, you can drive up traffic to your website and experience all the benefits of a viral post. And once you determine your own special knack for contagious content, you can create a campaign to launch other viral posts.
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