This is a Guest Post by Mandy Colley.
You already have your product and now you want to sell it to your audience. The next step is to create a sales page for your product. Wait a minute. Before creating your product sales page, here are 7 things that you need to keep in mind in order to create a winning sales page:
1. Set the right price for your product
Be sure to know your product value. The first rule before creating a sales page for your product is to set the right price for it. Price is one of the determining factors that will make your product a winner or not. Think about it. If you have over-priced product, you should expect lots of refunds from your customers. It doesn’t mean that you can’t sell a product in high price, though. Over-pricing your product means that you are asking a lot more money for the value you give to your customers. In this way, customers will feel cheated when they buy your product. That’s why you should determine the right price for your product.
2. Polish your product first before polishing your sales page
You don’t want your customers to find many flaws in your product, right? That’s why before you even thinking about creating your sales page, make sure to polish your product first. Make sure you deliver your promise in the product. Make sure that you are confident to present your product to your audience before you create a sales page for it.
3. How long your sales page should be? Choose according to product price
Depending on the price of your product, you can determine how long your sales page will be. If you sell low-price product, you will only need to make short sales page. That’s because you don’t need a lot of convincing in your sales page in order to make people buy your product. If you sell high-price product, you need a longer sales page because you simply need to convince your audience more so that they are willing to buy your product.
4. Focus on the benefits for your potential customers
Do not talk too much about the features of your product in your sales page. Instead, you should tell your audience the benefits of the product that they are going to buy. How can your product change their life? Explain about this in your sales page.
5. Clean and simple sales page
In order to convey the clearest message in your sales page, make sure that you have clean and simple sales page. Why? That’s because when people read your sales page, they know that you are pitching them. That’s why you need to make their reading as comfortable as possible by providing clean and simple sales page.
6. Respond to the feeling of your audience
Your product must be able to solve your customer’s problem. When people have the urge to solve the problem that they have, they will seek for the solution. When they find your product as the best solution for their problem, they’ll buy your product. However, if you seem can’t understand their feeling, they will run from you. Before you let them buy your product, you have to understand how they feel about their problem. Express this understanding in your sales page. If you understand their feeling, they will trust you and buy your product.
7. Solve possible objections in your sales page
You have to be able to read your audience’s mind when they read your sales page. Of course, before buying any product from you, there will be several objections in their mind that tell them not to buy your product. These objections are often called resistance. In order to successfully sell your product to them, you have to clear all possible objections about your product in your sales page. If you can give your audience the right reasons to buy your product, you’ll win.
Keep these 7 things in mind before creating a sales page for your product.
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